WAEC Syllabus for Marketing 2023/2024 Pdf Download

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According to wikipedia, A syllabus (/ˈsɪləbəs/; plural syllabuses or syllabi^]) or specification is a document that communicates information about a specific course and defines expectations and responsibilities. It is generally narrower in scope than a curriculum. A syllabus may be set out by an examination board or prepared by the tutor or instructor who teaches or controls the course

It makes an impression on the reader (students). Since the syllabus is one of the first materials students will have about the course, the design of the syllabus is your opportunity to make a good first impression on your students. An organized, comprehensive, easy-to-read syllabus will make a positive first impression on your students by showing them that you have put a lot of thought and effort into the organization of the course, considered what they will learn, and that you care about the quality of their experience in the course. On the other hand, a disorganized, incomplete, and hard-to-read syllabus will make a negative impression on your students by showing them that you have not thought deeply about the organization of the course or what they will learn, and it may suggest that you are not very invested in giving students a high-quality experience (Cunliff, 2015).

It sets a tone. The syllabus can set a tone for what students’ interactions with you will be like. In her article What Does Your Syllabus Say About Your Course, Weimer (2011) encourages instructors to consider how they word items in the syllabus. Policies and instructions written with a friendly and welcoming tone may encourage students to communicate with you and ask questions. Policies and instructions written with an impersonal and punitive tone may discourage students. Consider the difference in tone between these two statements:

Waec Syllabus is the tool you cannot do without during before and during your WAEC examination. It is a guide to what you are going to study. A blind man cannot get to his destination without someone or something directing him or her. If you do not study in accordance to your waec syllabus, it therefore means that you are planning to fail your examination.

To succeed in your forthcoming examination, you need to have in your grasps the complete WAEC syllabus for all subjects so that your preparation can have direction.

WAEC Syllabus for Marketing 2023/2024 Pdf Download

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MARKETING-1(1)

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MARKETING TOPICS TO READ FOR 2022

Below are the topics that WAEC will Set Marketing questions from:

1. The genesis of Marketing

The breakdown of this topic include:

Introduction
History
Meaning
Scope
Advantages and disadvantages and functions of marketing

Important terms to note: Know the definition of the following marketing terms;

Markets
Exchange
Demands
Needs
Products
Sales
Goods
Wants
Transactions
Adverting

2. Marketing Concepts: Read everything under this topic and take note of all the important terms like:

Societal marketing
Marketing
Product
Manufacturing
Production
Pricing
Packaging
Selling

3. Marketing Mix: Candidates should study everything under the marketing mix.

At the end of your study, you should be able to give a good explanation of the marketing environment and how environmental factors like politics, culture, religion, economic, technology, and the social system affect marketing.

4. Products: At the end of this topic, candidates should be able to give a detailed explanation of products, how to classify them, and the differences between the different classes of products.

Note: Products can be classified into:

Industrial goods
Consumer goods
Mineral products-oil/non-oil
Services
Primary/secondary products

5. Market: Study all the concepts of a market. Also, know the meaning and classification of markets

6. The Consumer: Cover up everything on this topic including the decision process in a logical order and the consumers influencing factors.

7. Marketing Planning: Study all the procedures, steps, and the process involved in marketing planning

Study the importance and marketing research skills and techniques
Know the basic elements in marketing planning.
Also, study the Information required and the reasons for marketing planning and research.

8. Pricing: Study everything under this topic.

9. Advertising: Know the meaning, functions, uses, advantages, disadvantages, means, and types of advertisement.

10. Sales Promotion: Know the definition and functions of sales promotion.

COMPLETE WAEC SYLLABUS FOR MARKETING 2022

Introduction to Marketing

(a) Meaning;

(b) Explanation of basic terms in marketing: needs, wants, demands, product, exchange, transactions, and markets,

		(d) Functions of marketing.

2	Marketing Concepts	(a)	Meaning;
		(b) Various marketing concepts (production, product, selling,
		marketing and societal marketing).

3	Marketing Mix and	(a) Meaning;
	Marketing	(b) Elements (4 Ps);
	Environment

		(c)i Explain Marketing Environment
		(c)ii Factors affecting marketing environment:
		–	political;
		–	cultural;
		–	religious;
		–	economic;
		–	technological;
		–	social.

4.	Products	(a)	Meaning;
		(b) Classification (Industrial goods, consumer goods,
			services, primary and secondary products and mineral
			products-oil and non oil;
		(c) Distinctions between classes of products.
		(d) Product Design*

5.	Markets	(a) Meaning;
		(b) Classification:
		–	Consumer;
		– Organization (industrial, reseller and government)

6.	Consumer and	(a) Meaning;
	Organizational

	Behaviour	(b)	Influencing factors;
		(c) Decision process in logical order

7.	Marketing Planning	(a)i Meaning, process and importance;
	and Research	ii Elements of marketing planning;
		iii Information required for marketing planning
		(b) Reasons for marketing planning and research.
		(c) Utilization of feedback

8	Pricing	(a) Meaning;
		(b)i Strategies (haggling, cost-plus, demand and
			competition);
		ii Application of strategies*
		(c) Price determinants.

9	Advertising	(a)	Definition;
		(b)	Functions;
		(c) Media – meaning, types, advantages and disadvantages.
		(d) Production of sample adverts*

10	Sales Promotion	(a) Meaning and Functions;
		(b) Forms – price-off, coupons, salesmen competition,
			loyalty schemes, premium offers, trade-in-allowance,
			sampling, training schemes, and merchandising incentives.

11	Merchandising	(a) Meaning;
		(b) Elements (packaging, branding and labeling)
		(C)	Influencing factors;

		(d)	Functions.

12	Distribution	(a)	Definition;
		(b) Channels of distribution (definition and types)
		(c)	Factors influencing choice of distribution channels
		(d) Functions of channel members.

13	Transportation	(a)	Meaning, mode, choice and importance;
		(b) Documents used in transportation;
		(c)	Factors affecting choice of transportation

14	Warehousing	(a) Meaning, types and functions.
		(b) Activities in the warehouse

15	Market Unions and	(a)	Market Unions (Meaning and types)
	Facilitators	(b)	Roles of Market Unions in local markets;
		(c) Market Facilitators – meaning, types and roles.

16	International	(a) Meaning, importance/reasons and methods of engaging in
	Marketing	international marketing,

		(b)	Influencing factors;
		(c) Guiding rules and regulations;

17	ICT in Marketing	(a) E-Marketing (electronic marketing) – meaning,
		,importance, uses, ethics and abuses.

18	Entrepreneurship in	(a)	Meaning of entrepreneurship and entrepreneur;
	Marketing	(b)	Sources of funds;
		(c) Factors affecting location of a market outlet;
		(d) Management of market outlets – purchase and supply of
		goods and services;
		(e) Selling and bargaining skills;

*Emphasis should be on practical

WAEC Marketing Aims and Objectives

The aim of the WAEC Marketing examination is to test candidates:

(1).	Knowledge, skills, concepts needed to practice marketing as a career.
(2).	Ability to set up and manage a market outlet.
(3).	Understanding of the roles of marketing in the economy

How to Download WAEC Marketing Syllabus 2023

The WAEC Marketing Syllabus Above is made available in PDF Format for download. To do this, look for the download button to download the syllabus directly to your phone or PC.

3 . RECOMMENDED TEXTBOOKS

1) Fundamentals of Marketing by O.O. Shokan – MAM Education Limited, Lagos.

2) Commerce Textbook by G.A. Saka and Nnabuko J.O. – Emiola Publisher Ltd

3) Marketing in Nigeria: Concepts, Principles and Decisions, 2^nd Edition by B.A. Agbonifoh, O.E Ogwo, D.A. Nnolim, and A.D. Nkamnebe, (2007). – Afritowers Limited Publisher.

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