JAMB Subject Combination for Public Relations And Advertising

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The Bachelor’s Degree in Public Relations And Advertising is competitive. Knowing the prerequisites will enable you have seamless registration and also avoid unnecessary mistakes.

Public relations (PR) is the practice of managing and disseminating information from an individual or an organization (such as a business, government agency, or a nonprofit organization) to the public in order to affect public perception. Public relations (PR) and publicity differ in that PR is controlled internally, whereas publicity is not controlled and contributed by external parties. Public relations may include an organization or individual gaining exposure to their audiences using topics of public interest and news items that do not require direct payment. This differentiates it from advertising as a form of marketing communications. Public relations aims to create or obtain coverage for clients for free, also known as earned media, rather than paying for marketing or advertising. But in the early 21st century, advertising is also a part of broader PR activities.

An example of good public relations would be generating an article featuring a PR firm’s client, rather than paying for the client to be advertised next to the article. The aim of public relations is to inform the public, prospective customers, investors, partners, employees, and other stakeholders, and ultimately persuade them to maintain a positive or favorable view about the organization, its leadership, products, or political decisions. Public relations professionals typically work for PR and marketing firms, businesses and companies, government, and public officials as public information officers and nongovernmental organizations, and nonprofit organizations. Jobs central to public relations include account coordinator, account executive, account supervisor, and media relations manager

This page provides the following:

Public Relations And Advertising O’Level Subjects and Requirements;
Public Relations And Advertising Direct Entry Subject and Requirements;
Public Relations And Advertising UTME Subjects Combination;
And other useful information that will enable you to make the right choices so that you gain admission to study Public Relations And Advertising.

Please read the Public Relations And Advertising programme admission requirements below carefully. If you meet the required prerequisites you may proceed with your UTME/Direct Entry registration.

PLEASE NOTE: There are variations to the requirements listed below in some universities. In that case, it’s advisable you make references to the PDF version of JAMB Brochure.